While working as a Digital Designer at AllCampus, I was tasked with refreshing the University of Florida’s LinkedIn graphics for their Health & Human Performance graduate programs. Their existing visuals felt dated and didn’t capture the energy of the field, so I set out to build a system that felt bold, modern, and instantly eye-catching in a fast-moving feed.
I revisited UF’s brand standards and leaned into their vibrant orange, pairing it with high-contrast black-and-white athlete photography to create strong visual impact. To emphasize the program’s focus on movement and progress, I introduced clean motion lines and directional elements that tied the templates together.
From there, I built a flexible set of graphic templates optimized for both mobile and desktop, making it easy for the UF team to update program names or imagery without losing consistency. The result was a unified, energetic LinkedIn presence designed to attract prospective master’s students and elevate the college’s storytelling across their digital channels.